a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.
Tag archives: marketing
The Ad Contrarian: The limits of strategy
by Bob Hoffman (@adcontrarian) I have always felt that in advertising, strategy is essential but it’s not enough. The problem with most of our agency strategists is that they complicate the shit out of the easy stuff and screw up the hard stuff.
#trendMARK: From smart phones to smart things
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
Mike Abel: Start building your ark
by Mike Abel. Now is the moment to develop and adopt aggressive market-share offensive strategies which are specifically ‘tough-time’ friendly.
The Ad Contrarian: Vehicle marketers are stupid. Here’s why.
by Bob Hoffman (@adcontrarian) A significant part of what I am doing these days is trying to explain to marketers the silliness of ignoring people over 50. A perfect example of this occurs in the automobile industry where the facts and the practices are in complete opposition.
The Ad Contrarian: How to become a marketing moron
by Bob Hoffman (@adcontrarian) I find that the only way I can maintain perspective about the impact of advertising on real people in the real world is to live among them. If I really want a sense of how it works and how it doesn’t work, it is best to see it as a consumer sees it, not as a practitioner sees it.
The Switch: Gearing up for success in an organisation
by Alistair Mokoena (@AlistairMokoena) What I’ve learnt in my time as a leader is that the best advice often comes from talking to staff about what they would do if they were in charge. So, instead of reading more business books, I’ve taken to having lunches or a few beers with colleagues.
2013 Big Reads: The 40 best read stories of 2013 (Part 4)
2013 Big Reads: The 40 best read stories of 2013 (Part 4)
2013 Big Reads: The 40 best read stories of 2013
We list the 40 most trafficked stories on MarkLives in 2013.
For marketers, a new way to reach social influencers
by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.