#trendMARK: IM platforms and social networks will blur together in future

a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.

For marketers, a new way to reach social influencers

by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.

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