by Nitika Garg, UNSW Australia Business School. Feelings of loss and helplessness spurred on by sadness are what drives the unhealthy behaviours, whether it’s overeating or overspending.
Tag archives: marketing
Interview: Batstone — the agency for tech start-ups
by Herman Manson (@marklives) Batstone is a specialist agency that helps start-ups in tech and financial services sector tell their stories. We interview Sarah Rice and Brendan Wade, who head up the agency.
The complex continent
by Jon Pienaar SA companies wanting to expand into the rest of the continent – beware: you can’t simply transplant your existing, highly successful marketing strategy/campaign to a new territory in Africa. Some SA and global brands have learned the hard way that marketing in each new African territory demands a local approach. It should be obvious.
It’s good to be #1
by Jon Pienaar. Nigeria as an investment destination has been ramped up to grab the world’s attention because of its huge increase in rebased GDP. But it’s going to take more than that to compete with South Africa for FDI.
Nigeria, Africa’s new economic giant
by Jon Pienaar Nigeria’s much-delayed rebasing of its GDP caused a few waves in April, but how does it affect South Africa? Most analysts seem to agree that it’s business as usual.
WeChat South Africa wants your brand
by Herman Manson (@marklives) WeChat, a social media and messaging app backed locally by media giant Naspers, entered the South African market in 2013. WeChat South Africa MD Brett Loubser says the local business spent its first year focused on brand building and gaining traction with new users.
The Ad Contrarian: New CMO = new agency = new campaign (= sh*t)
by Bob Hoffman (@adcontrarian), San Francisco Bay I am not a fan of either the talking-animal or the talking-baby genre. They’ve been done a million times and rarely have they been anything but awful. However, every now and then someone does it well. They take a clichéd idea and make it into something good.
Africa Style: Don’t replay your brand — we’re changing too fast
by Masingita Mazibuko. Change, the unfamiliar, the unknown — these are circumstances that human beings naturally avoid. Yet, marketers are duty-bound to be brave if they are to contribute positively to their brands’ success and, on a far larger scale, their economy’s growth.
The Ad Contrarian: The lifetime value of stupidity
by Bob Hoffman (@adcontrarian), One of my all-time favourite dumb-guy marketing ideas is “lifetime value”. It is the fantasy that if you get a customer at a young age she’ll stick with you for life. This nonsense is particularly popular in the automotive industry, where I misspent a lot of my agency career.
The Ad Contrarian: The power of precision guessing
by Bob Hoffman (@adcontrarian) We know that consumer behaviour is often irrational. We also know that consumers tend to be pragmatic and don’t like to throw their money around on junk. So how do we reconcile these two seeming contradictions?