Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Tag archives: royal wedding
A royal wedding without lobola? You must neva.
Budget airline’s latest marketing stunt is to plan delivery of a herd of cows to Buckingham palace in celebration of the wedding between Prince William and Kate Middleton. For every flight booked from 14 February kulula “will make a contribution to the cost of a herd fit for a royal lobola (a symbolic payment to the bride’s family from the groom and his).” The cows will be sourced locally in the UK. The Sunday Times are reporting the couple has already decided not to accept gifts from corporations. Maybe they will be swayed by the plate & mugs? They do seem like collectors’ items.