Packaging made from nature
To get consumers to view Consol as a brand that does good things for the environment and for people too agency MGM Brand Construction & Advertising came up with this campaign that creates a visual comparison between glass packaging and nature’s packaging (such as banana peels and carrot skins).
Account Manager: Charlene Hatzidimos
Creative Director: John Busken
Art Directors: Vanessa Tucker and Denzle Breytenbach
Copywriter: Adrian Kuhlmann
Here is the Consol TV ad FYI