Packaging made from nature


To get consumers to view Consol as a brand that does good things for the environment and for people too agency MGM Brand Construction & Advertising came up with this campaign that creates a visual comparison between glass packaging and nature’s packaging (such as banana peels and carrot skins).

Account Manager: Charlene Hatzidimos
Creative Director: John Busken
Art Directors: Vanessa Tucker and Denzle Breytenbach
Copywriter: Adrian Kuhlmann

Here is the Consol TV ad FYI


Published by Herman Manson is edited by Herman Manson. Follow us on Twitter -

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist