This ad for Plax mouth wash by agency Y&R uses imagery of a shooting squad to create immediate impact, and at closer view the consumer discovers the guy in line who has been gagged because of his bad breath rather than being blindfolded.
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This ad for Plax mouth wash by agency Y&R uses imagery of a shooting squad to create immediate impact, and at closer view the consumer discovers the guy in line who has been gagged because of his bad breath rather than being blindfolded.