The long-time face of Mr Delivery, the Chef logo, has officially been dismissed after new management took over the business. Here ‘chef’ calls up cartoonist Zapiro (Jonathan Shapiro).
Tag archives: punk’d
Hit a home run online
What are the key ingredients to online marketing success? We explore some case studies.
SA gamers punk’d by new broadband provider
The truth is out – the debate that has been raging across the South African gaming community (see below) about who are better gamers – boys or girls – was in fact a marketing campaign planted by new IS broadband provider PLuGG. PLuGG targeted the gaming community as a core niche in its customer base. It planted posts on gaming forums and blogs, and even put out YouTube videos supporting one side or the other, with the help of agency Hello World. PLuGG conceived the campaign to conclude around a first-of-its-kind Girls vs. Guys Game-Off event that was held at the end of 2008.