Over the last number of years Cape Town has come to the fore as the “Creative Capital” of South Africa’s advertising industry thanks to the consistently high ranking of a number of Cape Town agencies at local and international award shows.
Tag archives: creativity
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
CREATIVITY interpreted by 10 ‘younger’ shops
AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…
Free your agency from fear
It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it.
I’m talking about the liberation of your employees, your clients and your business, from fear. This is probably the single most important message I took away from my recent visit to the 58th Cannes Festival of Creativity. It also confirms what I have long believed to be the single biggest factor in creating great work in an advertising agency (or any other business for that matter).
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.
The art of advertising
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Mandy de Waal speaks to Gareth Leck of Joe Public about how creativity is being sold down the river by marketers obsessed by advertising to sell.