by Craig Page-Lee (@cpl_ignite) I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.
Tag archives: creativity
Tuned: The rise of the creative entrepreneur
by Thabang Leshilo (@Thabang_Leshilo) There’s a generation of young individuals with real talent looking for additional avenues to express their creativity. But those very same creative-industry heavyweights, who’ve cultivated opportunities for us, are having to think harder about how they retain young creative entrepreneurs because, without a doubt, they intend on doing their own thing someday.
Letter from NY: The truth about Cannes
by Matthew Bull (@StixBull) I have just completed my 13th Cannes Lions in 15 years and the change from my first one in 1999 has been remarkable. The truth is that it’s now a media event, where the powerful new media and digital companies of our era jostle for the front page — and the downside of all this is the relegation in standing of the creative awards.
Green Sky Thinking: I make therefore I innovate
by Colwyn Elder (@colwynelder) Design-hungry patrons certainly got their fill at the end of February 2014 with Design Indaba’s signature lineup of creatively inspirational speakers, complemented by the prestigious GUILD exhibition, Africa’s first international design fair. In keeping with Cape Town’s WDC premise “Live Design, Transform Life”, sustainability was a key theme across both.
The Ad Contrarian: Adland success can be a steal
by Bob Hoffman (@adcontrarian) Sometimes, creativity isn’t about inventing. Sometimes it’s about rearranging. Yes, adland success can be a steal.
Creativity isn’t an advertising ghetto
by Herman Manson (@marklives) It all started well before the Cannes Lions International Advertising Festival became the Cannes Lions International Festival of Creativity. It was probably inevitable – advertising has spent the past two decades evolving at such a rapid pace that what we thought of as ‘ads’ then certainly won’t hold ground today. The ad industry solved it by replacing the word ‘advertising’ with the word ‘creativity.’
With ads no longer du jour industry award shows are positioning themselves as being about ‘creativity’ that’s lead by ‘creatives’ producing great ‘creative thinking’ and big ideas. Marketing, advertising and creativity have been nicely bundled together and not only changed our lingo but also excluded a lot of stakeholders in the process.
Yet communication today is about a lot more than a Creative Director’s definition of creativity. It’s very much about speed, authenticity, information, accessibility and a host of other factors.
Neil Parker,writing in Fast Company, notes that it’s “a truism that making a brand succeed today requires a bazaar-like variety of skills, that go way beyond strategizing, copywriting and art directing. You need product development, coding, social, customer service design, internal culture transformation and a raft of other crafts… Which means the industry has a problem in its structure, not just its name.”
Ravi Naidoo talks Martha and a billion bucks
by Herman Manson. Ravi Naidoo launched South Africa’s signature event for the global design stage, the Design Indaba, in 1995, with 200 attendees at the Mount Nelson Hotel in Cape Town. The Indaba, and Naidoo, has come a long way since then.
Video interviews from the Cannes Lions advertising festival
Adlip, the industry video interview site, attented the recent Cannes Lions Advertising festival and filed the following reports.
The Value Of Creativity
I have a long-held view that highly creative work is also the most effective work.
The Creative Circle needs to manage relevance, says Chris Gotz
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.