Red, Blue & Yellow — how Quirk Education and Red & Yellow could shake up advertising education

by Herman Manson. Quirk Education and ad school Red & Yellow are merging in a move which could have a significant long-term impact on the skill sets and quality of trainees entering the advertising industry.

EXCLUSIVE: HiringBounty.com disrupts recruitment industry with social power

by Herman Manson (@marklives) I often receive emails from friends with links to job posts and a note that says “this will be perfect for you” (just in case your business goes belly-up or you actually want to afford that new car – though that part goes unsaid). Greg Schneider, a rising star at digital agency Quirk, has launched a start-up that taps into networks of friends to bypass recruitment agents and crowd-source candidates for positions in the marketing and technology industries.

Schneider’s new recruitment platform, Hiringbounty.com, allows businesses to place recruitment positions on the site alongside a bounty. The bounty, should a position be successfully filled, is paid out in thirds – 1/3 to HiringBounty, 1/3 to the person recommending the successful candidate and 1/3 to the person finally appointed.

So if the bounty next to the position says R5000 the cost to client is R5000 x 3. It pays HiringBounty and HiringBounty pays the other two parties. If you applied for the job without a recommendation from friend you are set to pocket the bounty x 2 (as referrer and successful candidate).

EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y

Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.

Capitec’s 6 P’s of marketing

Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.

The geeks have the floor

The fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year’s chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.

BrandsEye declares its independence

Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.

Idea Bounty eyes UK future

Idea Bounty crowdsources creative ideas. Organisations put out a pitch, thousands of creative minds from around the globe conceptualise possible campaigns, Idea Bounty shifts through the deluge and places the best ideas before their client. Client picks, creative get anything from $1 000 – $10 000 for their concept, which client now owns.

Growing up Quirky

At Quirk the interns appoint their own replacements. It’s part of a culture that thrives on empowering staff, getting the best out of them, to the benefit of clients. These guys aremore than digital, they are the future. By Herman Manson

Ad award success no longer sole arbiter of agency and industry respect

The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.

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