The world markets are in turmoil. The JSE plummets, the Rand slides, banks fail in US and Europe. It’s a crisis. Time for marketing departments to go in overdrive and reassure consumers that everything is OK. Your money is save with us. Not in SA.
Tag archives: advertising
Who blogs? asks Technorati
Technorati recently released its State of the Blogosphere 2008 report. The site surveyed bloggers on the why and how of blogging with some interesting results.
Joe Public turns wine into art for Spier
oe Public created this great TV spot for Spier. It positions the brand as one that ‘embraces art as a way of life.’
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category
What if Tippex could work for every mistake we made?
This campaign for Tippex from The Jupiter Drawing Room poses the question “What if Tippex could work for every mistake we made?”
Surprise. Delight. Entertain.
The web delivers what ad land seems to have forgotten by Mandy de Waal
Garbage bins become urban art
Five Cape Town agencies worked together on urban design project that saw five black garbage bins turned into works of art.
Moonwalking parents into buying a kids mag
“Moonwalk” is the latest in a series of award winning ads for National Geographic Kids magazine by FoxP2. Hats off to Andrew Whitehouse and Justin Gomes for another charming winner.
Africanising the Nike Dunk
For the South African launch of the Nike Dunk Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours.