Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.
Category archives: Marketing
Brandt Botes plots a new design course
Designer and illustrator Brandt Botes has set up his own design studio called Studio Botes in Cape Town. The agency will specialise in corporate identity work, packaging design and illustration. Brandt is one of South Africa’s best known graphic designers and was until recently design group head at The Jupiter Drawing Room (Cape Town).
Where to find the #NetProphet 2011 speakers on Twitter
Want to follow the 2011 NetProphet conference speakers? Look no further. The tag for the event taking place May 12 in Cape Town is #netprophet.
Developing markets grabbing bigger share of global ad expenditure
New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.
Death and Taxes
I thought there was a ban on cigarette advertising? But apparently, now it’s OK just so long as SARS and the SA government also have something to lose. I refer to the emotive ad above. A massive campaign launched by British American Tobacco (BAT), in December 2010, to highlight the imminent peril of buying illegal cigarettes, which, if you believe the ads, could be worse for your health than smoking.
Vodacom name will stay for at least another five years
by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.
What 1984 means to 2011
The Super Bowl commercial break. The most coveted and expensive piece of television media real estate on the planet. This is a broadcast that reaches more than 90 million people, and 30 seconds of advertising time will set you back around US $3 million, or R22 million.
Where fashion goes…
…The rest will follow. That is the assumption trend forecast analyst Dion Chang works on with his analysis of the fast-paced change the fashion industry is grappling with. He recently shared his findings at the Freeworld Design Centre in Cape Town as a guest of New Media Publishing.
Prism awards up the ante
The Prism awards, awarded to professionals in public relations and communication management, are joining their peers in the larger communication industry by implementing a more robust and accountable judging process. Along with the Loeries (for advertising communication) and the PICA awards (publishing), both already hosting their events in Cape Town, the Prisms will also join the party in the mother city for the first time in its 14 year existence.
SABC News “unprofessional”, “reckless” and “duplicitous” – BCCSA
SABC News has been shown to have sunk to a new low. The Broadcast Complaints Commission (BCCSA) has found that the SABC was “unprofessional and actually reckless”, as well as “duplicitous” and deceptive, in its broadcast of allegations by controversial businessman Robert Gumede that investigative journalist Sam Sole was ‘bribed’ with a R900 air ticket by John Sterenborg, a former business partner of Gumede, to investigate him.