Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”
Category archives: Marketing
Mandela ‘death’ hoax exposes weakness of Twitter as news platform
The retweet didn’t kill the newsman, after all. As it turns out, the growth of Twitter simply reiterates the essential role of journalists in sifting through and filtering the rumour mill that hangs around the neck of the information economy. And a good thing it is, too.
BCCSA fines M-Net over promo, rules on use of “moffie”
M-Net has been fined with R5000 for contravening the Broadcasting Complaints Commission’s Code of Conduct for Subscription Broadcasting. M-Net had scheduled a promo for its Horror Festival that contained scenes from several horror titles which was scheduled across all the M-Net channels to coincide with Halloween.
Annual Google Zeitgeist identifies brands in the news
Every year, Google provides some insight in the spirit of the times, our collective zeitgeist, when it releases lists of the worlds’, and South Africa’s top search items. YouTube, owned by Google, has also released its list of the most-watched videos on its service during 2010.
The New Age: not an agent of change
TNA Media has launched the long-awaited, and much-debated, newspaper The New Age. Its front page, its second after the freebie Heritage Day special, reflects editor Henry Jeffreys’ careful juggling act of batting away any criticism that the newspaper is obviously pro-ANC while also creating interest during a rather slow news cycle.
Riaad ‘Riyad’ Moosa now guilty of hate speech – BCCSA
The Broadcasting Complaints Commission of South Africa (BCCSA) is at it again – this time accusing comedian Riaad Moosa of hate speech for busting some racial prejudices and using the word “coolie” in the process. It also renamed him “Riyad”. The BCCSA recently made a similar ruling against comedian John Vlismas although, in that instance, it actually got his name right
Award-show behaving badly
Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back – albeit cautiously.
Kenny vs. Spenny lands another broadcaster in trouble
The adventures of Canadian comedic duo Kenny and Spenny with a rather unfortunate goat has landed a second South African broadcaster in hot water with the Broadcasting Complaints Commission of South Africa (BCCSA).
Jock goes to Hollywood
Jock of the Bushveld is leaving for Hollywood, literally, as film director Duncan MacNeillie takes his 3D animated remake of the classic tale to American movie studios in a bid to gain distribution in markets outside South Africa.
Satire wasted on BCCSA, Vlismas ruling shows
Right on the heels of a judgement that would potentially complicate South Africa’s television content rating system by adding additional warnings to shows containing strong language (traditionally and recognisably marked with an L), the Broadcasting Complaints Commission of South Africa (BCCSA) has now taken up the mighty task of establishing the “bounds of humour” in a ruling that effectively finds stand-up comedian John Vlismas guilty of hate speech.