Independent industry news for marketing, advertising & media execs
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
Continue reading “South Africa part of global Social@Ogilvy rollout”
Loerie and Pendoring Awards join forces during Creative Week
The new poster released by the Democratic Alliance Student Organisation (DASO) yesterday has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising point of view.
So you want to start a magazine. How far do you think R1500 will take you? Quite far, it seems, as Sean O’Toole brings you a true story about the impossible.
2011: The best of MarkLives // Marketing & brand stories we covered
South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him.
Grant Fairley may have been right when he bluntly stated, “If you want loyalty, buy a dog”. I include close family, trusted colleagues and clients and other true friends into this little equation (no offense to any of them) but pure transactional customers…mmm, not so sure.
Recent research findings on social media in South Africa highlighted the rise of Twitter. Arthur Goldstuck digs deeper into the data to explain what it all means.
Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.
Idea Bounty crowdsources creative ideas. Organisations put out a pitch, thousands of creative minds from around the globe conceptualise possible campaigns, Idea Bounty shifts through the deluge and places the best ideas before their client. Client picks, creative get anything from $1 000 – $10 000 for their concept, which client now owns.
