Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
Category archives: Marketing
EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y
Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.
Rocket Internet enters SA market with Zando, numerous ecommerce plays
Zando, a new online fashion ecommerce play funded by Germany-based Rocket Internet, launched three months ago and is literally aiming to rocket through the online retail market to be in the same league like services such as Kalahari.net and Takelot.com.
Reputation boost for Ogilvy as ODMA shows success
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
Mobile games – the next big thing (expect 71% of South African cellphone users to be playing them)
The classic arcade games are making a comeback – on smartphones. We unpack the new era in gaming.
Quick case: Allan Gray – growing its market share from 3.9% to 16% in eight years
Allan Gray, a successful but niched Cape based asset management firm, decided to extend the business into the retail sector with the launch a unit trust company, in a market dominated by a handful of big brand asset managers (such as Old Mutual and Sanlam) and specialist investment organisations (like Coronation, Investec etc.).
Capitec’s marketing team on the Capitec way
Members of Capitec’s marketing team on the Capitec way
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.
Freelance goes ‘e’
Last month’s arrival of the global freelance portal Elance in South Africa was inevitable; it already has a deep virtual presence.
Creative director running (between meetings)
by Sammy-Jane Thom. Despite incredulous looks from colleagues, I’ve realised that there are, surprisingly, a lot of parallels between running and a day at the office.