Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
Category archives: Adland
Western Cape premier responds to provisional Public Protector report on communications tender
Following reports in the Sunday press that a provisional report from the Public Protector has found the R70 million Western Cape government communications tender currently held by TBWA Hunt Lascaris “invalid” the provincial premier and DA leader Helen Zille has issued a response through her newsletter SA Today.
SA company behind One Show Interactive campaign
The One Club commissioned a South African agency, Pollen Creative Media, to produce its One Show Interactive campaign this year.
EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y
Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.
The rise of Machine
So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition.
EXCLUSIVE: Cell C drops King James, FoxP2 – retains Ogilvy
Cell C has decided to drop King James and FoxP2 as its advertising agencies.
140 BBDO finds new relevance, success
One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan.
SA agencies take four Yellow Pencils
The 50th annual D&AD Awards has resulted in four Yellow Pencil wins for South African ad agencies.
Reputation boost for Ogilvy as ODMA shows success
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
Quick case: Allan Gray – growing its market share from 3.9% to 16% in eight years
Allan Gray, a successful but niched Cape based asset management firm, decided to extend the business into the retail sector with the launch a unit trust company, in a market dominated by a handful of big brand asset managers (such as Old Mutual and Sanlam) and specialist investment organisations (like Coronation, Investec etc.).