by Herman Manson. Distell has consolidated and awarded its account to a new WPP bespoke agency led by Fran Luckin and Paul Jackson.
140 BBDO gets creative with Hunter’s; Belvedere and Esther Mahlangu see RED over HIV/AIDS; and G-Star reveals RAW — Cheryl Hunter’s weekly pick!
Mondelēz SA brings Cadbury 5Star to SSA; Hellmann’s mayo mobilises with Mbongiworks; and 140 BBDO’s new face for Hunter’s cider — Cheryl Hunter’s weekly pick!
One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan.