by Mimi Nicklin (@MimiNicklin) The ad men of old, they had it easy. Fast-forward 30 years and, sadly, our selling model is not as simple. Here we are working 14-hour days, spending hours in store watching shoppers, millions of rands talking to them and a small fortune incentivising them, and yet our retail sales are still flat.
Author archives: Simone Puterman
The Word: Service-delivery protest ideas to activate evangelists
by Mongezi Mtati (@Mongezi) South Africa sees at least five service delivery protests per day, some of which receive more media attention than others, and they all become the talk of the town. Let’s look at what makes these worth talking about and what we, as marketers, can take away when thinking of building a community of evangelists and managing them.
Shelf Life: Inspirational products from #designindaba
by Louise Marsland (@Louise_Marsland) Here are some of the products and designs showcased at Design Indaba Conference & Expo worth highlighting as they are not only about aesthetics but also innovative ways for using design to solve problems.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.
Ad of the Week: KFC crosses cultural barriers
by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.
Africa Style: Hats off to home-brewed ads and marketing
by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Creation: Death by uninspired political posters
by Artwell Nwaila (@artwelln) Imagine a world where political parties attempt to get creative when it comes to voting season. A place where thought is put into a tagline beyond the dull call to action: “Vote for me”. A world where campaign posters capture your attention like a well-crafted full circle campaign.
Heroes & Zeros: Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
SAARF/MarkLives #Top40TVratings: SABC 1 holding steady
by SAARF & MarkLives (@marklives) For the week of 17 February — 23 February 2014, the top five SABC 1 shows from previous weeks still remained in place on the SAARF/MarkLives #Top40TVratings Chart, but with dramas Loxion Lyric and Amaza swapping places.
Shelf Life: From designer coffee cups to porn stars
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a designer paper activation from Shift Joe Public; a stunning pop-up promotion from Machine; Lego gets down on a porn star that plays with its brand name; and media brand GQ launches another brand engagement site.