by Erna George. The fair trade between just how much information brands want and how much consumers should provide is as important a consideration for me as any of the other more ‘creative’ or ‘marketing’ issues my previous columns have addressed.
Author archives: Simone Puterman
Brand Politics: Voters as heroes and the art of brand loyalty
by Alistair Mackay (@almackay) How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 — rich, happy and fulfilled.
Heroes & Zeros: Andy Rice’s best (Cheerios) & worst (Gauteng govt) ads of the week
Andy Rice (@ricecommaandy) talks about his best (Cheerios) and worst (Gauteng govt) adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these brands feature in this week’s Heroes & Zeros webisode.
Shelf Life: Oreo’s culture-jacking hits South Africa
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo’s culture-jacking hits South Africa, Lay’s launches a 50%, less fat chip, Shannon’s Merlot released and adidas’ custom designer mag out.
Ad of the Week: Rocking the Red Bull brand
by Oresti Patricios (@orestaki) Today, instead of looking at a specific ad, I’m going to talk about the benefits of being a brand that gets how to connect with people, looking at how the Red Bull brand gets ‘wiiiings’, thanks to its creative campaigns.
Green Sky Thinking: I make therefore I innovate
by Colwyn Elder (@colwynelder) Design-hungry patrons certainly got their fill at the end of February 2014 with Design Indaba’s signature lineup of creatively inspirational speakers, complemented by the prestigious GUILD exhibition, Africa’s first international design fair. In keeping with Cape Town’s WDC premise “Live Design, Transform Life”, sustainability was a key theme across both.
Indy Ad Exec: Conquering our economy — an agency guide
by Tom Fels (@thomasfels) In many ways, agencies will have to move their sights beyond innovation — those that will reach the highest highs will have invented new ways of working and will have been constant instigators of change, consistently challenging the status quo.
Influencers: Brand evangelists and brand churches — if they build them, others will come
by Jason Stewart (@HaveYouHeard_SA) The same way religion spreads its message, marketers need to spread theirs. By helping disciples to build churches that recruit new users and turn them into passionate users, who in turn recruit new users, the ‘brand church’ grows.
Ads and media tweets
by Herman Manson (@marklives) Not an awful lot seems to have been written about sponsored tweets making their way into the Twitter feeds of media organisations or journalists until a mini blowout early last year.
Shelf Life: University of Johannesburg rebrands
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: University of Johannesburg rebrands; a sporty new launch for Bos; Shift’s hard work on Lovers Plus; and creative new offices for 99c.