by Oresti Patricios (@orestaki) Exclusive Books plays with the word “Experience” in its latest radio ad campaign, produced by Net#work BBDO under the creative direction of Jenny Glover and Brent Singer, with copywriting by Jarred Osmond and Greig Watt. Thanks to a masterful voice performance, the ad takes listeners on a journey into the ‘theatre of the mind’.
Author archives: Simone Puterman
The Real McCoy: Stop and smell the coffee
by Sean McCoy. Visiting six different countries over four weeks in January gave me time out to stop, smell the coffee and ponder the Starbucks story while doing the obligatory caffeine refuel.
The Dissident Spin Doctor: Are you making your employees rich, famous and happy?
by Emma King (@EmmainSA) We know what a turmoil it is to train and upskill people, and we know how insecure clients feel when they constantly have to deal with new people, not to mention the financial (and emotional) burden of ongoing recruitment processes. So why aren’t we placing more focus on retaining good people?
Tech Law: Publicity vs privacy — if you’re a marketer, you won’t like this column
by Paul Jacobson (@pauljacobson) A fairly subtle, and yet fundamental, shift has been underway for a few years now and it is likely to radically change digital marketing if it becomes the norm. This shift isn’t necessarily about users moving from one service to another (although this is indicative of the shift); it is more profound than that. As you may expect, this shift has do with privacy and, if you’re a marketer, you’re not going to like it.
Millenial Ad-Grad: How to land your first job in advertising
by Faheem Chaudhry (@FaheemChaudhry) The first job interview for any young person looking to start her or his professional career is always a daunting task. So what are the core skills we possess as communication professionals that we should use in an interview scenario?
SAARF/MarkLives #Top40TVratings: e.tv moves into top 5
by SAARF & MarkLives (@marklives) The week of 3 March — 9 March 2014 saw e.tv’s Big Momma House 2 usurp a Top 5 position from SABC 1 on our SAARF/MarkLives #Top40TVratings national chart, and the international friendly soccer match between South Africa and Brazil also scored top 10 positions on both national and DStv-only tables.
Heroes & Zeros: Andy Rice’s best (Yellow Pages) & worst (Volvo) ads of the week
Andy Rice (@ricecommaandy) talks about his best (Yellow Pages) and worst (Volvo) adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these brands feature in this week’s Heroes & Zeros webisode.
Shelf Life: Spicing up furniture design trends
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: latest furniture design trends from Cologne; spicing things up in the kitchen; is nailing a product to a wall actually art; and the sweet smell of success.
The Switch: Gearing up for success in an organisation
by Alistair Mokoena (@AlistairMokoena) What I’ve learnt in my time as a leader is that the best advice often comes from talking to staff about what they would do if they were in charge. So, instead of reading more business books, I’ve taken to having lunches or a few beers with colleagues.
Ad of the Week: The great banking switcheroo
by Oresti Patricios (@orestaki) This week I want to focus on the innovative use of a screen we’re all familiar with — but that has largely been ignored by advertisers. Yup, I’m talking about automatic teller machine (ATM) screens.