by Oresti Patricios (@orestaki) Getting a brief to create a commercial campaign for a Land Cruiser must be any agency’s dream. This week, we look at the television advert for the new-look Toyota Prado Land Cruiser, which was revealed to South Africans by the media late last year but only launched here this year.
Author archives: Simone Puterman
Tech Law: Privacy — what do you expect?
by Paul Jacobson (@pauljacobson) We are conflicted about our privacy and, until we decide where to draw the line, those social networks, brands and government agencies are going to continue making decisions about what privacy means to us based on their clearer ideas about what works for them.
Shelf Life: Going wild with brave, integrated design in (South) Africa
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: VISI’s “Wild Design” tells us why we should love living in Africa and the World Design Capital of 2014; HKLM capitalises on annual report integrated reporting requirements; House of Brave’s office redesign; and Chris Pine decodes Armani.
Ad of the Week: I see a different Brand Soweto
by Oresti Patricios (@orestaki) Three Soweto residents named Vuyo Mpanthsa, Justice Mukheli and his twin brother Innocent, decided to do something about the unfair image Soweto has accrued with a project they call, “I See a Different You”. This isn’t, strictly speaking, an advertising campaign, but it has so much to teach marketers that it is worth looking at.
Fair Exchange: Why predictability is a critical brand characteristic
by Erna George. A level of predictability is what makes others feel safe; it is something they can depend on. This is exactly what a brand does; otherwise, we might as well pack products in a white cardboard box and identify its contents in black Arial font.
The Dissident Spin Doctor: What your comms policy reveals about you
by Emma King (@EmmainSA) So, how is your corporate communications policy structured? Is it free and open, or is it rigid, sluggish and fear-inducing? Because, watch out, the way that you communicate, both internally and externally, says a lot about you to the outside world.
Letter from NY: To sell or not to sell?
by Matthew Bull (@StixBull) Last week, we were made an outrageous offer to sell our agency. We are having to think long and hard about this because it will have a massive effect on our futures — the people of The Bull WH, our clients and the industry at large. So I have done a parallel forecast: what happens if we sell, and what happens if we don’t sell.
BrandAlert: Pitch imperfect
by Shauneen Procter (@procter101) When it comes to bidding for new business, the South African ad industry is getting it wrong. Instead of dueling the dichotomy, let’s put the beast on the table. Let’s unite to offer alternatives, and find a way to deal with this beast for once and for all.
Millenial Ad-Grad: We need to write the new rules
by Faheem Chaudhry (@FaheemChaudhry) It’s time we write the new rules. It’s time to rethink how we orientate ourselves in the ad industry. We’re in the midst of our own revolution — the consumer revolution. So let’s take a moment to zoom out a little, and focus on what is really going to drive remarkable change for organisations and businesses in the years to come.
Shelf Life: Shift Joe Public takes to the seas
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Shift Joe Public makes waves in uncharted territory for SAMSA; Kor launches in SA with filtered water on the go; the new logo of IAB South Africa — formerly the DMMA; Milpark Garden Court upgrades; and how to have a happy ending on Valentine’s Day, even if you’re single!