by Oresti Patricios (@orestaki) It’s great to see banks showing people how to save instead of how to spend. This week, we look at how Nedbank, together with Joe Public, recently came up with an arresting way of getting people to think about saving through its “Make saving for a #RainyDay happen” billboard.
Author archives: Simone Puterman
The Switch: Do you want a loerie or an ostrich?
by Alistair Mokoena (@AlistairMokoena) The loerie bird has, in essence, become the hallmark of creative excellence in our industry. But what if I told you there is another bird out there, of equal significance? A bird that can teach us a few valuable lessons about running a successful business?
Dissident Spin Doctor: Dear brands, (please stop) the dumb things you do
by Emma King (@EmmainSA) It’s interesting to look at what our partners — the brands we work with — should not do, or should stop doing. Here are some of the things that bug me the most.
Shelf Life: Smeg Professional launches in SA
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new vodka inspires Absolut Elyx luxury lounge; Elizabeth Arden makeup range launches through Salon Media; and Smeg goes professional in South Africa via Munaaz.
Ad of the Week: Rescue me
by Oresti Patricios (@orestaki) Most ad agencies adopt causes, but I’d like to single out Ogilvy Cape Town for its support of the National Sea Rescue Institute (NSRI) and the stellar print campaign that not only publicises what the NSRI does but makes a very clear call to action.
The Real McCoy: When service delivery becomes a ‘vomit word’
by Sean McCoy (@TheRealMcCoyTRM) This is not intended to be a political article but rather a brutal assault on the notion of internal branding and the alignment of institutional capacity in the delivery of the expressed promise to market — in this case, the government to the general public.
Brand Politics: The rules of branding ayisafani
by Alistair Mackay (@almackay) One good thing to have come out of this #ayisafani debacle, I hope, is that it has taught white South Africans a bit about conjugation in isiZulu! The phrase, which translates as “it is no longer the same”, has been expertly used by the Democratic Alliance in a recent campaign across TV and social media.
Africa Style: Social and the lost art of conversation
by Masingita Mazibuko. How does a brand get noticed in a world where people are swamped by stimuli or, in another, where they have opted not to engage with devices and the media that they deliver?
Green Sky Thinking: What millennials want
by Colwyn Elder (@colwynelder) In order to attract this generation’s future leaders, thinkers and consumers, business needs to emphasise innovation and positive societal impacts. This is according to Deloitte’s Global Millennial Survey 2013.
Indy Ad Exec: The next generation is “un-advertising”
by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.