by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another is ‘a signature that validates something’ as in “the cashier would not cash the check without an endorsement”. This highlights for me how important endorsement is.
Author archives: Simone Puterman
MagLove: Setting your MARK in stone
by MediaSlut (@MediaSlut) My choice of the best international magazine covers this week: MARK, Super Interessante (Brazil), (Australian) Homespun and The New York Times Magazine.
Shelf Life: New eco-friendly household cleaning range
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a safe and green new probiotic-based range in household cleaners; Mxit cashes in at the till; and Kiehl’s gets in on the action.
Tech Law: Digital marketing should focus on trust, not sales
by Paul Jacobson (@pauljacobson) Digital marketing’s purpose may seem to be persuading customers to buy a brand’s products and services but I am beginning to think that is just a by-product of digital marketing’s true purpose. As new laws such as the Protection of Personal Information (POPI) Act loom on the horizon and new regulatory models such as the Treating Customers Fairly (TCF) framework begin to permeate the financial services industry, marketers have to start thinking about the bigger picture.
Ad of the Week: Changing the world, one school at a time
by Oresti Patricios (@orestaki) Education remains a challenge in South Africa and is a space where old apartheid spending still continues to directly impact learner’s outcomes. Ad agency Joe Public, led by Pepe Marais, is part of an organisation that has taken on this challenge — One School at a Time.
Green Sky Thinking: Sharing Economy alive and well in SA
by Colwyn Elder (@colwynelder) Innovation in technology has spawned many new business models, one of the more interesting being access over ownership and the sharing economy. And it seems the sharing economy is already alive and well in South Africa.
Tuned: L’Oreal, in touch and in tune with African hair
by Thabang Leshilo (@Thabang_Leshilo) As a woman who’s been braiding her hair since six, I can tell you that ethnic hair care is not a territory that L’Oreal is famous for among African consumers. So where and how would it begin to go about building a credible relationship with consumers? Enter the new L’Oréal Professional African Salon Institute in Braamfontein, Johannesburg.
Indy Ad Exec: Why ad agencies don’t collaborate
by Tom Fels (@thomasfels) Why, in this day and age, in one of the most innovative fields of the economy, are advertising agencies averse to collaborating with their peers? And, given the right circumstances, what amazing new results could be achieved through effective partnering?
Brand Politics: Seeing red — what EFF teaches us about brand-building
by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.
Heroes & Zeros: Yellow Pages — Andy Rice pays tribute to David Abbott
Andy Rice (@ricecommaandy) talks about his best (Yellow Pages — a tribute to David Abbott) and worst (Emirates) adverts of the week with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.