While Andy Rice is away at Cannes Lions, Jenny Crwys-Williams (@jcwLIFE) talks about her best ad of the week — M&C Saatchi Abel’s “Fossil Biscuits” for the Iziko National History Museum — and her worst — Delta’s giraffe-photo faux pas on social media — during The Ad Feature on Talk Radio 702.
Author archives: Simone Puterman
SAARF/MarkLives #Top40TVratings: Ja, South Africans love the beautiful game #WorldCup
by SAARF & MarkLives (@marklives) Indeed, yes, we South Africans do love our football, as our SAARF/MarkLives #Top40TVratings national and DStv charts show during during the week of 9–15 June 2014 — but the 2014 FIFA World Cup Brazil hasn’t made it to the Top 10 in either chart… yet.
Shelf Life: Heads up — milk stout in a can
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: bigger, bolder branding for commuter TV; heads up – milk stout in a can; pebble power; and a DJ suite in a box.
Green Sky Thinking: The make-and-do attitude of African social innovation
by Colwyn Elder (@colwynelder) If necessity is the mother of invention on this mother of all continents, then technology is the enabler of African social innovation.
Ad of the Week: Duck, duck, croc
by Oresti Patricios (@orestaki) Curiosity is the engine of learning. But without access to information, the natural curiosity of a child will be stifled. This charming ad, “Duck Egg” by MetropolitanRepublic for MTN, tells a story of curiosity and education while selling MTN’s data product.
Creation: An honest letter to a younger creative me
by Artwell Nwaila (@artwelln) Over the past couple of years, I’ve given many talks and lectures at tertiary institutions at which I am asked the same question over and over, regardless of the discussion topic: “What advice would you give young creatives who are about to enter the industry?” So, today, I offer an arty-farty letter to a younger, skinnier, prettier me.
The Real McCoy: Returning the rainbow
by Sean McCoy (@TheRealMcCoyTRM) As the elections become a distant memory and the dust has settled on the parliamentary process, the inauguration ceremony and the new cabinet, it is time to return to work. Ordinary citizens such as you and I — we, too, can make a difference and have a role to play in Brand South Africa.
SAARF/MarkLives #Top40TVratings: “When we were black” back in top 10
by SAARF & MarkLives (@marklives) SABC 1 drama “When we were black” returned to the top 10, at no. 4 position, during the week of 2–8 June 2014, our SAARF/MarkLives #Top40TVratings national chart shows. Meanwhile, on our DStv chart, International Rugby: South Africa vs World XV made it to no. 14.
Heroes & Zeros: MTN & Nedbank — best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best ad of the week — MTN’s “Duck Egg” TVC — and Jenny Crwys-Williams (@jcwLIFE) discusses her worst ad of the week — Nedbank’s cover-wrap advertorial for Business Day — during The Ad Feature on Talk Radio 702.
Tuned: Financially available
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s financial institutions must take on board their own advice with respect to forward planning or miss out on the lucrative Millennial market. And they’d be best off using a mix of media including innovative digital, as well as old-fashioned face-to-face.