Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Peppadew’s saucy new products; Stimorol’s Berry mystery music affair; Red Pixel’s 3D windows for malls; and Joe Public’s coolest campaign activation to date!
Author archives: Simone Puterman
Ad of the Week: The mother-trucking big burger
by Oresti Patricios (@orestaki) Fast food is an incredibly competitive segment of the market, and the competition hots up even more when it comes to the chicken wars. Chicken Licken delivers a power punch with its new television commercial from Net#work BBDO, “Big John”, which is a whole barrel full of chuckles.
The Word: Conversion more important than going viral
by Mongezi Mtati (@Mongezi) “Can you make us go viral?” That’s what some clients still ask whenever we talk about social media and interacting with brand evangelists. It’s a popular buzzword and every brand wants a piece of it. However, going viral, though great for the ego, is often short-lived and may not cause a long-term impact and organise your customers into a community.
The Switch: Compartmentalising your clients for growth
by Alistair Mokoena (@AlistairMokoena) Managing a portfolio of accounts is not easy. The answer is a well thought-out portfolio management strategy which recognises that different accounts have different roles to play in the agency’s game plan.
Bizos rules on contentious EWN cartoon
Primedia’s internal ombudsman, Adv George Bizos, SC, has found that, while Eyewitness News’s recent satirical political cartoon “A Congress of Clowns” “may have been in bad taste and facetious,” there were no grounds for a claim of defamation or racism, and that EWN’s “swift response” had been appropriate.
Shelf Life: Elana Wine, old-style apple pressing and sapient washing
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Elana’s wine; Sir Juice’s unique launch press; LG zaps ‘angry germs’; and rejoice with Hertex!
Ad of the Week: You have a right to know
by Oresti Patricios (@orestaki) Right2Know is an organisation that was formed in 2010 to oppose the Secrecy Bill, and it has continued to do so in the form of parliamentary lobbying, street demonstrations and various campaigns. The latest took the form of an email campaign by Ireland/Davenport.
Africa Style: Marketing to a triumphant beat
by Masingita Mazibuko. Say what you like about the Beats by Dr Dre earphones but don’t negate all that Andre Romelle Young aka Dr Dre has learnt about being consistent and using all the weapons at his disposal to take his brand to the next level. So what are these marketing lessons?
Letter from NY: Not selling out
by Matthew Bull (@StixBull) So, in the end, in this magnificent digital-interfacing world we live in, I decided to say no to our suitors because of a piece of 3.7g card pictured herewith. You see, this card is mine, obviously. But it represents more than just my company name, details and my title; it represents ownership, something so precious only independent owners can appreciate it — or ex-owners.
SAARF/MarkLives #Top40TVratings: Presidential Inauguration makes an appearance
by SAARF & MarkLives (@marklives) by SAARF & MarkLives. SABC 1 TV drama Tempy Pushas remained in second place and Family Bonds in third on our Top 10 TV ranking during the week of 19 — 25 May 2014, our SAARF/MarkLives #Top40TVratings national chart shows. The Presidential Inauguration came in at 40th on our DStv chart.