by Alistair Mackay (@almackay) Political parties really don’t get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real.
Author archives: Simone Puterman
Shelf Life: Spreading the marge market
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Willowton spreads its brand footprint; new vintages from Glenelly; cheers from Drostdy Hof this winter; and new commuter ad options in Cape Town.
SAARF/MarkLives #Top40TVratings: Laduma!!! Germany vs Argentina within Top 5
by SAARF & MarkLives (@marklives) The 2014 FIFA World Cup peaked at its highest position so far on our SAARF/MarkLives #Top40TVratings national chart for the week of July 7–14, what with the Germany vs Argentina finally making it to no. 5 in our Top 10. On our DStv chart, Germany vs Argentina made it to no. 4 via Supersport, and no. 10 via SABC 1.
Ad of the Week: Flights of imagination
by Oresti Patricios (@orestaki) This week, prepare to have a good belly laugh, thanks to the new campaign created for Student Flights by the specialist travel company’s advertising partners, TBWA\Hunt\Lascaris Johannesburg.
Tuned: Authenticity the ‘BOS’
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction. Hands down, a Corona and pair of Havaianas are far more — well, far more. And local brands can deliver the ‘gees’, too.
Heroes & Zeros: Durex & Ocean Basket — best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst ads of the week — Durex’s #DontFakeIt and Ocean Basket’s Prawn Extravaganza — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
SAARF/MarkLives #Top40TVratings: #WorldCup ratings drop-off continues
by SAARF & MarkLives (@marklives) The World Cup ratings drop-off continues this week on our national TV ratings chart for the week of June 30–July 6. The first week of the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but this declined to only one Top 10 spot the following week, for the game between Brazil and Chile, and only five of the top 20 slots. This time, we have one Top 10 spot (Argentina vs Switzerland) and four games have made it into our Top 20.
Shelf Life: Lay’s ball of a time with Messi
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: portable mobile-charging station launched; Kauai banters with Tim Noakes; Lay’s gets Messi; and Woodbender’s new tub chair.
The Word: Less is more
by Mongezi Mtati (@Mongezi) In theory, the more people a brand reaches, the more likely it is to increase sales and grow an evangelist movement that ensures more future sales. But, contrary to popular theory, a recent experiment has shown that, the less you shout, the more people spread your content more effectively.
Africa Style: The emotion of marketing
by Masingita Mazibuko. It was only recently that a certain Armin van Buuren piqued my curiousity. While listening on the sidelines to conversations that were raw with emotion and desperate to share, I was struck by how useful emotion as a tool is for marketers.