by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Ulrich Stark, founder of Wezwa, about how this new social platform works with broadcasters on TV shows such as Generations, Binnelanders and Muvhango.
Tag archives: broadcasting
The Word: Less is more
by Mongezi Mtati (@Mongezi) In theory, the more people a brand reaches, the more likely it is to increase sales and grow an evangelist movement that ensures more future sales. But, contrary to popular theory, a recent experiment has shown that, the less you shout, the more people spread your content more effectively.