by Inge Hansen (@mecnotabene) In South Africa, as the 2014 FIFA World Cup approached, there were great expectations in terms of eyeballs being glued to television sets during this global sporting event, given our appetite for sport and soccer, in particular. However, as the matches unfolded, the final results showed a slightly disappointing picture for SA viewership.
Author archives: Simone Puterman
Influencers: Liquor advertisers running out of time
by Jason Stewart (@HaveYouHeard_SA) A ban on liquor advertising in South Africa (which has, for the past five years, been mooted as two years around the corner) will herald an era of dark marketing for the industry. Some brands will clear the hurdle without breaking their stride; others will falter predominantly because of what they are not doing now. Time is not on their side.
Green Sky Thinking: How green is your internet?
by Colwyn Elder (@colwynelder) If you’ve never stopped to think about how green is your internet, you’re not alone. Besides, there’s an unwritten rule that says on-screen must be green, right? Not necessarily.
#3D: The perfect marketing marriage — data and big ideas
by Prakash Patel (@prakashpatel_1) Let’s use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant messages or experiences. This isn’t NEW. This isn’t 2.0 and this isn’t ground-breaking.
Heroes & Zeros: DStv & SAA — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — DStv and SAA — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
#Top40TVratings: There’s a Schuster on my stoep!
by SAARF & MarkLives (@marklives) So, the 2014 FIFA World Cup is done and dusted, and has vanished off our SAARF/MarkLives #Top40TVratings national and DStv charts, but Leon Schuster’s There’s a Zulu on My Stoep (1993) is still tickling the rainbow nation’s funny bones more than 20 years on, having made it to no. 16 nationally and no. 26 on DStv for the week of July 14–20!
The Millennial: Start-up or step up?
by Faheem Chaudhry (@FaheemChaudhry) From graduates to those who have been in the industry for several years, many youngsters in advertising often find themselves at a crossroads: should they work at a small/specialist agency or one of the bigger players in the game?
Shelf Life: Dove calls on all South African ‘real’ women
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Dove calls on all South African ‘real’ women; Philips unveils a portable shockproof speaker; Liqui-Fruit takes to the roads and social media; and Jockey takes to the streets in Botswana.
Ad of the Week: When you hear the beep…
by Oresti Patricios (@orestaki) Obviously, it’s in a cellphone company’s best interests to maximise airtime spent; so, when Cell-C recently noted an increasing trend for people to drop calls instead of leaving messages, it wanted to sell the idea that leaving and listening to voicemail is something special. Hence the charming new TVC,”Don’t hang up — it’s more than a message”, by 1886 FCB Johannesburg.
Dissident Spin Doctor: Measuring the success of PR
by Emma King (@EmmainSA) Just when we think that we have moved on from being deemed a success purely against a bunch of newspaper clippings, I find myself coming time and time again against scenarios that make little sense. And these bore me to death and make my heart sink a little.