an #OpenAfricaMag feature by Francois van Dyk. The last 18 months have seen Africa frequently featuring on the global PR and communications stage.
Tag archives: PR measurement
Dissident Spin Doctor: Measuring the success of PR
by Emma King (@EmmainSA) Just when we think that we have moved on from being deemed a success purely against a bunch of newspaper clippings, I find myself coming time and time again against scenarios that make little sense. And these bore me to death and make my heart sink a little.