by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use this column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader’s imagination.
Author archives: Simone Puterman
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Africa Style: Colouring outside the lines
by Masingita Mazibuko. Just like my soon-to-be six-year-old and her artwork, several brands have reaped the rewards of their custodians deliberately ‘colouring outside the lines’.
The Switch: Perils of the inside track
by Alistair Mokoena (@AlistairMokoena) One of the lessons one picks up in business school is the importance of environmental scanning as a business practice. I agree with the notion that all things are good as long as they are done in moderation but I think our industry takes competitor intelligence and understanding our clients too far.
Heroes & Zeros: Pantene & PDMSA — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Pantene and Print & Digital Media South Africa (PDMSA) — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Shelf Life: Hashtag a Polo and win
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: when art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week.
Indy Ad Exec: Extended payment terms are crushing adland
by Tom Fels (@thomasfels) As ad agencies, we stand up and pitch against one another every day, scour award rankings and make comparisons. But there is one cause that needs to be addressed with the solidarity of a single voice — extended payment terms.
#Top40TVratings: Mfolozi Street now the no. 2 show on TV
by SAARF & MarkLives (@marklives) Mfolozi Street retains the no. 2 slot on our SAARF/MarkLives #Top40TVratings national chart — the slot it debuted in last week.
Beyond Borders: Planning for the journey north of SA
by Craig Page-Lee (@cpl_ignite) By now you’ve probably contemplated the desirability of the media prize north of our borders, packed your bags and applied for extra leave so that you can explore more of the continent while travelling on business. But there are many steps to take before the reality of such a journey is undertaken and such a wish realised.
Ad of the Week: It’s hip, Jim. But not as we know it
by Oresti Patricios (@orestaki) What happens when you look around you and almost everyone’s a hipster, except you? As with all cultural phenomena, hipsterism has hit full stride and is now the source of many a meme, and has broken into the commercial mainstream. So no surprise *drumroll* that hipsterism is the focus of this week’s wickedly clever advertising campaign from FoxP2 for Garagista.