by SAARF & MarkLives (@marklives) Leon Schuster has done it again, coming in at no. 4 on both our SAARF/MarkLives #Top40TVratings national and DStv charts with “Mr Bones 2: Back to the Past” on SABC 1 during the week of 18-24 August 2014!
Author archives: Simone Puterman
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
Shelf Life: Exclusive Books switches branding, focus
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Exclusive Books turns the page with Switch; USN unveils new packaging; and a new Addis product to mop up any mess.
The Millennial: The employee of the future
by Faheem Chaudhry (@FaheemChaudhry) Simply having creative ideas isn’t enough. Ideas are like voices; everyone has one. We need to have a thorough understanding of how ideas will evolve and engage in different ways at different times in the consumer journey.
Thinking TV: SA’s most-popular reality TV shows
by Inge Hansen (@mecnotabene) Showing no signs of slowing down, reality TV in all its forms is available to South African viewers at the touch of a button, extracting various emotions from the viewer as the unscripted stories unfold.
The Ad Exec: Inside the agency — working hard vs smart
by Tom Fels (@thomasfels) Working smart and working hard are far from the same thing — it’s actually hard to work smart and, as an agency leader, it’s often even harder to ingrain a culture of behavioural excellence throughout an organisation.
Dissident Spin Doctor: When to listen — and when to push back
by Emma King (@EmmainSA) I firmly believe that, as agencies, we should not be simpering sycophants and, as with most relationships, a client/agency relationship works well when the respect is reciprocated and there’s a mutual ability for both sides to speak frankly and openly to one another.
The Real McCoy: Serving after the sale
by Sean McCoy (@TheRealMcCoyTRM) Brand owners need to consider that outsource service partners and contractors are an extension of staff and operating systems, therefore they are critical to the internal brand and delivery of the promise — much like the well-oiled franchise model.
Creation: Design isn’t hipster propaganda
by Artwell Nwaila (@artwelln) Can design really change how we look at the world or is it some more hipster fairy-dust mumbo-jumbo? My goal today is to prove that the hipsters are correct. Design is about solving problems; it’s about communication; and it’s about impact.
Green Sky Thinking: Tech companies come out in the wash
by Colwyn Elder (@colwynelder) #ClickClean is a campaign aimed at increasing awareness of all the ‘dirty stuff’ we consume online, where “dirty” refers not to content but rather all those clicks, streams and shares that are still being powered by dirty energy.