by DK Badenhorst. It would seem that the revolutionary mantras of sporting brands can capture the sentiment of modern-day South Africa. But did we at some point forget to turn the Revolution Machine off after we finally got our democracy or is there something deeper at work?
Author archives: Simone Puterman
Talking Radio: Radio-listenership behaviour is shifting
by Angela Haarhoff (@ANGtheHOFF) South African radio is probably in one of its most interesting phases in recent years. The August RAMS March-June 2014 release has come at an interesting time, too, so let’s take a look at the latest data.
Heroes & Zeros: Wonga & BMW — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Wonga and BMW — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702. Find out why by watching here.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
Shelf Life: New brand identity for Primedia Broadcasting
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: brand story of the week is the refresh of Primedia Broadcasting’s identity; it’s tea for two as Chaplon Tea launches in SA; Hills ensures cat lovers will purr; and Levi’s invests in youthful entrepreneurs.
#Top40TVratings: 25–31 August 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 25–31 August 2014! A collaboration between the South African Audience Research Foundation and MarkLives, this #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Ad of the Week: Call me chicken but it’s a tie
by Oresti Patricios (@orestaki) Two of South Africa’s favourite fast-food chicken outlets, Chicken Licken and Nando’s, have seen new television commercials flying forth from their creative coops. And — happy day — both use humour to market the respective (but competing) brands.
Africa Style: Back to basics
by Masingita Mazibuko. Much as I hate to admit it, the awful truth of today’s marketing environment is that brands are no longer heroes. Instead, the customer reigns and dictates what brands should be.
Brand Politics: The reign of the evangelists
by Alistair Mackay (@almackay) Brand evangelists can be hugely damaging for a brand, whether in politics or the private sector. It’s not just people bad-mouthing a brand that can influence others to avoid it; it’s the characteristics of those singing its praises, too.
Heroes & Zeros: RMB & Energizer — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Rand Merchant Bank and Energizer — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702.