by Angela Haarhoff. Sometimes, there just isn’t an insight. Gasp! Let’s admit it.
Tag archives: Talking Radio
Talking Radio: Rulebooks for radio adspend, listenership being rewritten
by Angela Haarhoff (@ANGtheHOFF) At the recent MTN On Air Radio Conference held in Johannesburg, some interesting discussions took place regarding listenership measurement and ad revenue. It’s clear that both have more than 50 shades of grey and that all the old rulebooks are being rewritten.
Talking Radio: Radio as a content generator for brands
by Angela Haarhoff (@ANGtheHOFF) Just how can a marketer use radio as a content generator? There are various avenues but let’s start with the basics.
Talking Radio: A sense of community
by Angela Haarhoff (@ANGtheHOFF) Our radio landscape is undergoing a change, and community radio stations are stepping up to take more of the limelight. It’s an important trend to note and, as listeners demand more personalised content, these stations are becoming ever more relevant.
Talking Radio: Getting ‘Generation Skip’ to keep listening
by Angela Haarhoff (@ANGtheHOFF) For those of us who still hold on to those very fond memories of earlier radio in South Africa, we can only wish the same for Generation Skip and younger – that they, too, will be able to look back and say that radio left an indelible mark in their lives.
Talking Radio: Radio-listenership behaviour is shifting
by Angela Haarhoff (@ANGtheHOFF) South African radio is probably in one of its most interesting phases in recent years. The August RAMS March-June 2014 release has come at an interesting time, too, so let’s take a look at the latest data.