by Angela Haarhoff (@ANGtheHOFF) At the recent MTN On Air Radio Conference held in Johannesburg, some interesting discussions took place regarding listenership measurement and ad revenue. It’s clear that both have more than 50 shades of grey and that all the old rulebooks are being rewritten.
Tag archives: radio adspend
Talking Radio: A sense of community
by Angela Haarhoff (@ANGtheHOFF) Our radio landscape is undergoing a change, and community radio stations are stepping up to take more of the limelight. It’s an important trend to note and, as listeners demand more personalised content, these stations are becoming ever more relevant.