by Angela Haarhoff. Sometimes, there just isn’t an insight. Gasp! Let’s admit it.
Tag archives: by Angela Haarhoff
Talking Radio: Rulebooks for radio adspend, listenership being rewritten
by Angela Haarhoff (@ANGtheHOFF) At the recent MTN On Air Radio Conference held in Johannesburg, some interesting discussions took place regarding listenership measurement and ad revenue. It’s clear that both have more than 50 shades of grey and that all the old rulebooks are being rewritten.
Talking Radio: Getting ‘Generation Skip’ to keep listening
by Angela Haarhoff (@ANGtheHOFF) For those of us who still hold on to those very fond memories of earlier radio in South Africa, we can only wish the same for Generation Skip and younger – that they, too, will be able to look back and say that radio left an indelible mark in their lives.