by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Tag archives: out of home
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.