by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Tag archives: OOH
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
Shelf Life: Heads up — milk stout in a can
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: bigger, bolder branding for commuter TV; heads up – milk stout in a can; pebble power; and a DJ suite in a box.
Green Sky Thinking: What brands can learn from street art
by Colwyn Elder (@colwynelder) In street art, the blurring of context and content, media and message, makes for an exciting and constantly evolving media landscape, with numerous opportunities for sustainability-oriented messaging.