by Martin MacGregor. The biggest challenge any marketing activity has to do is to get consumers to change behaviour.
Tag archives: evolving media landscape
#OpenAfrica: Media landscape changes, metrics remain the same
an #OpenAfricaMag feature by The Holmes Report. In-house comms and PR remain challenged by inability to develop new measurement models.
Green Sky Thinking: What brands can learn from street art
by Colwyn Elder (@colwynelder) In street art, the blurring of context and content, media and message, makes for an exciting and constantly evolving media landscape, with numerous opportunities for sustainability-oriented messaging.