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by SAARF & MarkLives (@marklives) Mfolozi Street retains the no. 2 slot on our SAARF/MarkLives #Top40TVratings national chart — the slot it debuted in last week.

Last week, too,  Leon Schuster’s There’s a Zulu on My Stoep (1993) made it to no. 16 nationally and no. 26 on DStv, and this week its the turn of Panic Mechanic which makes it into the no. 30 slot nationally (but doesn’t show up in our DStv chart). The Commonwealth Games makes it onto the 26th and 33rd slots.

Satellite dishA collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership. It reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Charts: 21–27 July 2014

National

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 23.4 10 021 773 69.51%
2 MFOLOZI STREET SABC 1 Drama Drama 17.1 7 348 183 54.95%
3 SOUL CITY SABC 1 Drama Drama 15.7 6 746 788 51.10%
4 STICKS AND STONES SABC 1 Drama Drama 15.4 6 614 977 46.78%
5 FRIENDS LIKE THESE SABC 1 Variety Variety 13.6 5 836 778 47.77%
6 SOCCER WRAP SABC 1 Sport Football (soccer) 13.4 5 747 193 49.48%
7 SHREDS AND DREAMS SABC 1 Drama Drama 13.2 5 643 057 41.92%
8 MUVHANGO SABC 2 Drama Drama 12.2 5 223 762 42.65%
9 ZAZIWA SABC 1 Variety Variety 12.0 5 130 458 36.05%
10 CARLING BLACK LABEL CUP 2014: KAIZER CHIEFS VS ORLANDO PIRATES SABC 1 Sport Football (soccer) 11.8 5 053 560 48.42%
11 SES’TOP LA SABC 1 Sitcom Sitcom 11.3 4 867 908 34.48%
12 XHOSA NEWS SABC 1 News News 11.0 4 711 339 35.41%
13 SELIMATHUNZI SABC 1 Variety Variety 10.9 4 689 057 32.99%
14 IHAWU SABC 1 Drama Drama 10.0 4 282 027 32.14%
15 SCANDAL e.tv Drama Drama 9.9 4 229 130 30.09%
16 REAL GOBOZA SABC 1 Magazine Magazine 9.7 4 159 050 32.94%
17 ZULU NEWS SABC 1 News News 9.6 4 113 183 30.86%
18 POWERBALL SABC 2 Variety Variety 9.4 4 021 196 38.86%
19 SKEEM SAAM SABC 1 Drama Drama 8.8 3 775 026 29.45%
20 LARA CROFT TOMB RAIDER: THE CRADLE OF LIFE e.tv Movies Action/adventure 8.2 3 529 334 35.69%
21 RHYTHM CITY e.tv Drama Drama 7.9 3 374 097 26.29%
22 JUMPER e.tv Movies Drama 7.4 3 190 718 29.37%
23 STUMBO STOMP AMAPANSTULA SABC 1 Variety Variety 6.5 2 793 711 26.06%
24 LOTTO DRAW LIVE e.tv Competition Competition 6.4 2 733 641 26.84%
25 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 6.4 2 724 294 23.97%
26 COMMONWEALTH GAMES DELAYED SABC 2 Sport Sport 6.1 2 634 120 25.65%
27 NEWS e.tv News News 5.8 2 484 718 18.64%
28 WWE WRESTLING RAW e.tv Sport Wrestling 5.8 2 472 258 27.94%
29 SPEAK OUT SABC 2 Actuality Actuality 5.7 2 448 243 26.15%
30 PANIC MECHANIC e.tv Movies Comedy 5.7 2 436 449 23.71%
31 MUVHANGO -R SABC 1 Drama Drama 5.6 2 411 178 51.43%
32 SKEEM SAAM -R SABC 1 Drama Drama 5.6 2 382 497 51.56%
33 GLASGOW 2014 XX COMMONWEALTH GAMES SABC 2 Sport Sport 5.5 2 369 103 19.26%
34 100% YOUTH SABC 1 Variety Variety 5.4 2 336 394 22.01%
35 MODERN FAMILY e.tv Drama Drama 5.3 2 292 950 17.93%
36 MUVHANGO -R SABC 2 Drama Drama 5.3 2 290 937 34.41%
37 THE LINK (MAGA) SABC 1 Magazine Magazine 5.3 2 279 453 20.80%
38 MPONENG SABC 2 Sitcom Sitcom 5.2 2 246 991 18.30%
39 EMZINI WEZINSIZWA -R SABC 1 Sitcom Sitcom 5.2 2 240 694 49.13%
40 ISIDINGO:THE NEED SABC 3 Soap opera Local 5.2 2 235 379 16.47%

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 17.0 2 290 403 49.81%
2 MUVHANGO SABC 2 Drama Drama 9.0 1 213 011 29.92%
3 ISIBAYA Mzansi Magic Variety Variety 7.5 1 006 728 22.85%
4 SCANDAL e.tv Drama Drama 6.9 938 280 20.73%
5 SOCCER WRAP SABC 1 Sport Football (soccer) 6.8 922 735 24.05%
6 STICKS AND STONES SABC 1 Drama Drama 6.7 904 522 19.11%
7 MFOLOZI STREET SABC 1 Drama Drama 6.4 870 316 19.91%
8 ZAZIWA SABC 1 Variety Variety 6.1 818 358 18.45%
9 SES’TOP LA SABC 1 Sitcom Sitcom 6.0 814 022 17.47%
10 RHYTHM CITY e.tv Drama Drama 6.0 807 330 18.82%
11 SELIMATHUNZI SABC 1 Variety Variety 6.0 804 677 17.42%
12 CARLING BLACK LABEL CUP 2014:KAIZER CHIEFS VS ORLANDO PIRATES SABC 1 Sport Football (soccer) 5.9 798 180 23.47%
13 POWERBALL SABC 2 Variety Variety 5.9 794 434 22.47%
14 FRIENDS LIKE THESE SABC 1 Variety Variety 5.7 773 224 19.68%
15 XHOSA NEWS SABC 1 News News 5.7 766 736 18.01%
16 IDOLS YR 10 Mzansi Magic Reality Reality 5.3 722 430 17.88%
17 SOUL CITY SABC 1 Drama Drama 5.3 718 113 16.36%
18 SHREDS AND DREAMS SABC 1 Drama Drama 5.3 714 366 16.91%
19 REAL GOBOZA SABC 1 Magazine Magazine 4.9 666 582 16.16%
20 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 4.9 666 005 17.00%
21 SPEAK OUT SABC 2 Actuality Actuality 4.8 652 055 20.19%
22 ZULU NEWS SABC 1 News News 4.8 643 307 14.25%
23 NEWS e.tv News News 4.7 638 035 14.49%
24 7DE LAAN SABC 2 Soap opera Local 4.3 586 467 13.72%
25 SKEEM SAAM SABC 1 Drama Drama 4.1 548 445 12.82%
26 COMMONWEALTH GAMES DELAYED SABC 2 Sport Sport 3.8 509 324 14.47%
27 WWE WRESTLING RAW e.tv Sport Wrestling 3.7 506 262 13.78%
28 IHAWU SABC 1 Drama Drama 3.2 435 186 10.15%
29 LARA CROFT TOMB RAIDER:THE CRADLE OF LIFE e.tv Movies Action/adventure 3.2 426 599 11.59%
30 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera International 3.1 413 923 11.24%
31 MUVHANGO -R SABC 1 Drama Drama 3.0 411 181 27.54%
32 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 3.0 405 640 9.24%
33 VODACOM MILLIONAIRES e.tv Competition Competition 3.0 404 565 10.16%
34 ISIDINGO:THE NEED SABC 3 Soap opera Local 2.8 378 644 8.52%
35 GENERATIONS -R SABC 1 Soap opera Local 2.8 376 620 26.29%
36 SKEEM SAAM -R SABC 1 Drama Drama 2.7 370 943 24.67%
37 GA BOSE GANGWE SABC 2 Drama Drama 2.7 369 329 11.70%
38 CARTE BLANCHE M-Net Actuality Actuality 2.7 364 769 7.96%
39 NOOT VIR NOOT SABC 2 Music Music 2.7 359 417 8.35%
40 LOTTO DRAW LIVE e.tv Competition Competition 2.6 351 449 9.63%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

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