by DK Badenhorst. Governments are brands, too. But they are peculiar brands. And, as with products, not buying again is not your only option.
Tag archives: service delivery
The Real McCoy: Under-promise and over-deliver
by Sean McCoy (@TheRealMcCoyTRM) In a classic case of the converse, my 2015 has gotten off to a grumpy-consumer start, in the area of technology and wireless broadband services specifically. The example triggers a somewhat vocal view about why organisations should adapt their communication in line with what they are capable of delivering against, and not the other way around.
The Real McCoy: When service delivery becomes a ‘vomit word’
by Sean McCoy (@TheRealMcCoyTRM) This is not intended to be a political article but rather a brutal assault on the notion of internal branding and the alignment of institutional capacity in the delivery of the expressed promise to market — in this case, the government to the general public.