by DK Badenhorst. Governments are brands, too. But they are peculiar brands. And, as with products, not buying again is not your only option.
Tag archives: service delivery protests
The Word: Service-delivery protest ideas to activate evangelists
by Mongezi Mtati (@Mongezi) South Africa sees at least five service delivery protests per day, some of which receive more media attention than others, and they all become the talk of the town. Let’s look at what makes these worth talking about and what we, as marketers, can take away when thinking of building a community of evangelists and managing them.