EXCLUSIVE: Cell C puts new agency decision on review
Tag archives: by Herman Manson
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.
Jupiter Cape Town’s year for living dangerously
At the end of last year, the bad news just kept coming for The Jupiter Drawing Room (Cape Town). At the start of December 2011, the agency was informed that a two-month termination clause had kicked in on its biggest account – that of Woolworths – which it had held for five years.
SENSEable cities
Carlo Ratti and Assaf Biderman head up the SENSEable City Laboratory, a research initiative at the Massachusetts Institute of Technology (MIT), where they study the built environment through deployment of sensors and hand-held electronics.
Media corrections and our social reputations
The modern news cycle has been diminished to a matter of minutes — even less on services like Twitter. And it seems to just keep speeding up.
South Africa part of global Social@Ogilvy rollout
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
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A role for media agencies in solving the modern media blur
London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.
Magazine mindset undermines tablet opportunity
The rush by media owners to embrace tablets borders on the unseemly. And who can blame them given the continued decline of print revenue and resistance by folk to pay for content on the internet. Tablets, we are told, are much closer to print magazines than to the free-for-all interwebs.
Tablets leaking ad dollars to mobile from ‘Net – BuzzCity CEO
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
The start-up shop that landed an airline
Angela Jayne Collins had left agency life to become a freelancer, but got her timing all wrong, for soon the Great Recession would roll over and work would dry up. Her partner, Patrick Robertson, a creative director, lost his job soon after. All that was left to do was, well, to start their own agency.