Twitter’s value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect.
Tag archives: by Herman Manson
The Martha Stewart Twitslap (in tweets)
by MarkLives. There’s been fairly extensive coverage of the substantial delegate walk-out and subsequent ‘twitslap’ Martha Stewart inspired at her Design Indaba conference presentation. While two or three relevant tweets have been circulating in the mainstream media, this aims to capture some of the tweets flying through the main auditorium.
A 10 step guide to surviving the break-up (with your client)
Loeries 2009: Apocalypse Now? As you party at the end ofthe world here is a guide on waving former clients goodbye (hint: no middle finger involved).
Ad Agency business model not innovating or evolving
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Herman Manson asks if the ad agency business model remains sustainable.
Apocalypse Now!
With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.
Unbalancing the ad industry
Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted from Mark magazine.
Hit a home run online
What are the key ingredients to online marketing success? We explore some case studies.
As budgets dry up online looks up
Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Election boost for SA Twitter news feeds
Heightened interest in news around the recent general elections seems to have boosted the fortunes of a number of South African news organisations on Twitter.