The Martha Stewart Twitslap (in tweets)

by MarkLives (@marklives) There has been fairly extensive coverage of the substantial delegate walk-out and subsequent ‘twitslap’ Martha Stewart inspired at her Design Indaba conference presentation. While two or three relevant tweets have been circulating in the mainstream medi,a this aims to capture some of the tweets flying through the main auditorium. Twitter did not inspire the great Martha Stewart walk-out but it did capture the mood of the delegates gathered in the auditorium.

Martha Stewart arrives (late and with posse):

@marklives: Martha pitching with whole crew #designindaba
2:01 AM Feb 26th   via web

@AmandaSevasti: Can’t believe Martha Stewart is late. Would think she’s used to having her fingerprints taken by now. #designindaba #MGDI
2:02 AM Feb 26th   via web

The presentation gets underway:

@marklives: Martha talking about her magazines, websites etc etc. #designindaba
2:05 AM Feb 26th   via web

@khayadlanga: Martha Stewart has taken the stage. What? She didn’t say it’s great 2 b in the Motherland? Disappointing #designindaba    2:05 AM Feb 26th   via TweetDeck

@JustVus: The Bodyguard starring Martha Stewart and The Big Bald Guy #designindaba
2:06 AM Feb 26th   via UberTwitter

@marklives: Martha still talking about her magazines etc etc etc. Sigh. Like being at a congress for media planners. #designindaba
2:09 AM Feb 26th   via web

@marklives: A Very boring congress for very bored media planners. #designindaba
2:10 AM Feb 26th   via web

@JustVus Instead beating bout the bush wt a sales pitch Martha took a chainsaw to it #designindaba
2:13 AM Feb 26th   via UberTwitter

@AmandaSevasti: This is a sales pitch for her books and magazines. Disappointing. #marthastewart #designindaba #MGDI
2:13 AM Feb 26th via web

News arrives that a walk-out has started in the simulcast room

@Louise_Marsland: #designindaba Stewart needs to pick up the pace. She’s boring so far, students chatting, starting to walk out . in droves.
2:11 AM Feb 26th   via TweetDeck

@shawnroos: Martha Stewarts shameless trumpet blowing is starting a massive walkout in the simulcast room. #whatnottodoat #designindaba
2:13 AM Feb 26th   via TweetDeck

@AmandaSevasti: I don’t care about your TV shows or your twitter followers. The Exit sign is calling me… #marthastewart #designindaba #MGDI
2:16 AM Feb 26th   via web

@marklives: Smother me with a Stenciled Hawaiian Flower Cushion #martha #designindaba
2:16 AM Feb 26th   via web

@shawnroos: designindaba martha this is #designindaba not #designsalespitch.
2:16 AM Feb 26th via TweetDeck

@JustVus Ummm…I think martha got the wrong script #designidaba    2:17 AM Feb 26th   via UberTwitter

Stewart starts flogging her book on Cupcakes, walk-out spreads to main hall and continues through the rest of the presentation. Outside delegates gather around the BizCommunity.com Twitterfall. In the main hall delegates start following Twitter on their cellphones.

@khayadlanga All the cool kids are walking out.
2:18 AM Feb 26th   via TweetDeck

@marklives: Main hall walkout at #designindaba #martha Bit shocking.
2:19 AM Feb 26th   via web

@Louise_Marsland: #designindaba I need a cupcake! & maybe a few new scatter cushions to recover from Stewart’s presentation
2:20 AM Feb 26th   via TweetDeck

@shawnroos: What I’m learning from the Martha Stewart #designindaba walkout: no designer aspires to be a megalomaniac corporate own horn blower.
2:21 AM Feb 26th via TweetDeck

@marklives: Strangle me with some Merry Vintage Linens #martha #designindaba
2:21 AM Feb 26th   via web

@Louise_Marsland: RT @marklives: Main hall walkout at #designindaba #martha Bit shocking. <– ditto in the simulcast student auditorium
2:21 AM Feb 26th   via TweetDeck

@shawnroos: Heard the massive #Martha walkout has spread to the main hall #designindaba. Pity cos now she’s actually starting to talk design.
2:24 AM Feb 26th   via TweetDeck

@pixelz Martha stewart @ #designindaba: shameless self promotion with very little substance so far.
2:25 AM Feb 26th via mobile web

@Louise_Marsland: #designindaba Stewart: she was in the’big house’ 2 long – this egocentric ‘we are the greatest on the other side of the big pond’ is so 80s
2:29 AM Feb 26th   via TweetDeck

@marklives: ouch more people leaving #martha #designindaba
2:31 AM Feb 26th   via web

@marklives: Crowds leaving main hall of #designindaba #martha
2:32 AM Feb 26th   via web

@johannescronje: #designindaba still a constant stream of MStewart deserters
2:32 AM Feb 26th via mobile web

@pixelz #designindaba listening to martha talk about her new paint line is as exciting as watching it dry!
2:35 AM Feb 26th via mobile web

@AmandaSevasti: So many things #martha could have spoken about – her humble beginnings, making everyday decor accessible… what a waste #designindaba #MGDI
2:36 AM Feb 26th via web

@marklives: ‘Here I am in my living room with little Sharky on my lap’ (sharky is a dog) #designindaba #martha
2:36 AM Feb 26th   via web

@Louise_Marsland: #designindaba Stewart sell glitter. Quote of the day: ‘the bloggers are CRAZY about glitter’ #carcrash
2:39 AM Feb 26th   via TweetDeck

@marklives: God people are taking out their cellphones to follow the Twitter buzz #martha #designindaba
2:38 AM Feb 26th   via web

@JadeDsantos: Apparently #Martha Stewart’s hashtag went from being Design orientated to the world 1st twitter comedy! #designindaba #martha
2:39 AM Feb 26th   via TweetDeck

@Louise_Marsland: #designindaba She has a GLITTER ROOM ‘that’s where they have all the fun in our offices & PAINT BY NUMBERS IN GLITTER. Agonised laughter
2:40 AM Feb 26th   via TweetDeck

@AmandaSevasti: I thought glitter was just a Mariah Carey thing. #martha #designindaba #MGDI
2:41 AM Feb 26th   via web

@marklives: Lights dimmed for video – lots of people making their escape #martha #designindaba    2:42 AM Feb 26th   via web

@Louise_Marsland: #designindaba Stewart: ‘Jay Leno loved my glitter project’. People are openly laughing at her. This is SOOO EMBARRASING #cringe
2:43 AM Feb 26th   via TweetDeck

@AmandaSevasti: And then God created Martha. And he saw that it was cupcake. #designindaba #MGDI    3:46 AM Feb 26th   via Echofon

@johannescronje: #designindaba Mad rush of people still escaping from the Martha show
2:42 AM Feb 26th via mobile web

@johannescronje:Martha Stewart has just been “Twitterslapped” #designindaba
2:44 AM Feb 26th via mobile web

@Louise_Marsland: Clearly not a glittering moment for #martha or #designindaba, but best comedy show I’ve seen in a long time. Sorry for you if you left!
2:49 AM Feb 26th   via TweetDeck

@marklives: People left in main hall giggling as they follow #martha #designindaba twees    2:50 AM Feb 26th   via web

@pixelz: #designindaba martha stewart just sucked all the inspiration that i’ve gathered right out of my brain.
3:16 AM Feb 26th   via mobile web

It’s a wrap

@Louise_Marsland: #designindaba MC: ‘What Dr Craig Venter is to the human genome, Martha Stewart is to paint chips’… nuff said. Need a cupcake now.
2:51 AM Feb 26th   via TweetDeck

@Louise_Marsland: #designindaba & quips about #martha stewart’s awful presentation continue thru all speakers: ‘pse don’t put gold on yr pork’ (5.5 design)    5:12 AM Feb 26th   via TweetDeck

@brauteseth @MyNews24 you mean #marthaescape in 140 characters? Martha talks glitter. Dog. Oak floors. Global Empire. Crowds walk out. #designindaba
1:05 PM Feb 26th   via TweetDeck

@terrylevin: martha Stewart inadvertently becomes star of first twitcom #designindaba    1:54 PM Feb 26th   via TweetDeck