The evolution of human relationships and wondering why marketing hasn’t evolved alongside everybody else’s wants and needs
Tag archives: by Herman Manson
Bletchley Park wants to win the war by being real
Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park.
Minus Machine, Habari Media looks ahead
Amidst the recent flurry of activity around the launch of its new sister company, Machine, Habari Media continues on its way as one of the top digital sales houses in the country.
Awards Candy – SA app start-up signing global award shows
Wallace Seggie, a South African creative director, has developed an app that brings together in one place award winning work from a number of the worlds’ largest advertising festivals.
EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y
Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.
The rise of Machine
So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition.
EXCLUSIVE: Cell C drops King James, FoxP2 – retains Ogilvy
Cell C has decided to drop King James and FoxP2 as its advertising agencies.
140 BBDO finds new relevance, success
One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan.
Quick case: Allan Gray – growing its market share from 3.9% to 16% in eight years
Allan Gray, a successful but niched Cape based asset management firm, decided to extend the business into the retail sector with the launch a unit trust company, in a market dominated by a handful of big brand asset managers (such as Old Mutual and Sanlam) and specialist investment organisations (like Coronation, Investec etc.).
King James – the road less travelled
Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.