The CEO eyes the intern and contemplates whether he is in fact God. The first Mangaung strategy session takes place.
Tag archives: advertising
Playboy SA ad gets 400 000 YouTube views in 10 days
Great new ad from Y&R for Playboy South Africa showing “how women’s hairstyles have influenced men over the years.” Yeah you need to see the spot to get the punchline. More than 400 000 others have in only 10 days it has been online.
Video interviews from the Cannes Lions advertising festival
Adlip, the industry video interview site, attented the recent Cannes Lions Advertising festival and filed the following reports.
Mike Abel: Opinions on Advertising
by Mike Abel. The big question is: When to judge and when not to?
The Gate Keeper (Chapter 3: In which ideas form)
The fat men put out a call for Mangaung concepts. Mama E engineers an opportunity for the intern, and Phil the graphic designer struggles to look up.
Video interview site Adlip relaunched, signs FNB as co-developer
by Herman Manson (@marklives) Adlip, the advertising industry site known for its video interviews with creatives and industry executives, has received a major upgrade after owners John and Sonja Culverwell inked a sponsorship and co-developer deal with banking group FNB.
The revamped site is positioned as a gateway for consumer engagement on advertising created and flighted locally, as well as a go-to resource for those interested in insights from senior marketers, brand owners and creatives involved in advertising communication.
Adlip launched three years ago after a conversation between John and Sonja on the lack of video interviews, and the word from the proverbial horse’s mouth, on John’s favourite sports websites. The conversation soon turned to the ad industry, in which both are employed, and three glasses of wine later a business was born.
The Gate Keeper (Chapter 2: In which the intern is noticed)
The intern wonders if anyone will ever ask her to do anything approximating work, and then discovers a strange old white lady at the executive offices.
The Value Of Creativity
I have a long-held view that highly creative work is also the most effective work.
The agency blueprint that rocked the ad market
Two years ago the scene was radically different for Mike Abel, who had just returned from a stint in Australia, to start his own agency. As any agency person departing that market for these home shores will tell you, the market instantly starts talking tail between the legs, didn’t cut it, running for home wounded stuff.
Do South Africans still Yahoo!?
Do South Africans still Yahoo!? Indeed they do. According to Apurimac Media, the sales representative for Yahoo! in sub-Saharan Africa, the site receives 1.5 million monthly visitors from South Africa generating 256 million page views.