by Oresti Patricios. 2015 — what a brilliant year for innovative advertising! Here are my top three South African adverts for 2015.
Category archives: Watch
Shelf Life: An online triumph for lingerie
Triumph wins the e-retail consumer, creating a cult with MOKAÏ and Doritos Jacks up KFC — Cheryl Hunter’s weekly pick!
Ad Feature: Introducing the world’s fastest salesman
Two Heroes this week — Telkom and MINI — and the backstory on the Liberty Agile TVC from FoxP2 Johannesburg.
Tuned: It’s official — young people at the heart of SA’s future
by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?
#AdoftheYear: South Africa’s best ads 2015 [part 1]
by Oresti Patricios. Brand owners and advertising people of the great southern bit of Africa, roll up, roll up — it’s that time of the year again!
Motive: Advertisers use the Force — five top Star Wars ads
by Paul Jacobson. As a big Star Wars fan, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads.
Ad Feature: Got apples? Plus social vs brand marketing
by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and Joe Public on SAB’s “Be the Mentor” campaign.
Ad of the Week: A clever life flick for Liberty
by Oresti Patricios. FoxP2 and Velocity use cutting-edge tech to great effect in a clever, illustrative ad for Liberty Life Assurance.
Ad Feature: Big global brands come out swinging for Bond again
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.
MagLove: The best magazine covers this week (20 November 2015)
DESTINY, Getaway, Go!, SHINE/SKITTER and VISI — MediaSlut’s choice this week!