by Oresti Patricios. Thank goodness for disruptive home-grown brand Jet, which hit a homerun with its February campaign from Joe Public United!
Category archives: Watch
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Green Sky Thinking: Local solutions to global issues
by Colwyn Elder. The United Nations sustainable development goals are a new set of targets designed to change the world by 2030.
Motive: How (not) to serve up a brand experience
by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.
Motive: Experiential marketing and social media — a dynamic duo
by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
Ad of the Week: Like a bolt out of the blue
by Oresti Patricios. The current ad from Telkom, by DDB and directed by Figment’s Robin Goode, draws upon both the celebrity and the cute factor.
Shelf Life: Chivas Regal packaging MaXhosa style
SA designer creates Chivas packaging, Deep Design’s Afro-futuristic campaign kicks off, King Price’s bellowing billboard and 150 years of Jack Daniels — Cheryl Hunter’s pick!
Homegrown: Renewing the romance for brands
by Lynne Gordon. How do great brands keep relationships fresh?
Ad of the Week: Use your hands — be heard
by Oresti Patricios. A campaign to encourage people to to vote is flighting now, and is possibly one of the most important South Africans will watch in 2016.
Global Headline Makers: Juan Pablo Valencia Montero, Kazakhstan
by Mark Tungate. It’s not so often that you meet someone who works in Kazakhstan but started his career in Chile.