by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.
Category archives: Watch
[Digital Grandad] Will QR codes ever take off here?
by Mr QR Just-maybe. Dear Digital Grandad, we are a SME and been around for decades selling products B2C. But my MD has just asked me to consider using QR Codes in our Marketing, as his son (graduate from overseas), think’s it is so cool and thinks we are so behind to the rest of the world and not seeing the trend or being innovative! Firstly I am not too sure what it is and if it any good? Please help Grandpa
Regards
Mr QR Just-maybe
There’s nothing like a back-seat marketer in every company. Ask your MD to give me a call and I am more than happy to speak to his graduate son and tell him a few things about marketing, life in general, and the birds and bees before he starts throwing around one-liners to egg on his dad. Before his dad gets egg on his face!
Let’s get local
So, Mr QR Just-maybe, let’s get to the basics and firstly understand that South Africa is not like the rest of the world. Just take our smartphone penetration — 80:20, the other way around.
Loeries & Pendoring: Not quite a post-mortem
by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.
The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.
Ad of the Week with Oresti Patricios – Can Breakfast Be Two-Gunsy?
by Oresti Patricios (@orestaki) The line between humour and cringe can sometimes be a delicate one – and ideas that look good on the drawing-board can end up falling flat on their metaphorical faces. The Wimpy Breakfast campaign that has been created by DraftFCB is a case in point – it could have been incredibly cringeworthy, because it’s really quite silly. Yet it hits the mark.
The real star is the copy, which is bright and inventive; creating new phrases and terminology that might just make it into the mainstream. The mood of the ad is 100% South African, and the main character is a comedic talent, who plays the opposite of the guy who woke up “on the wrong side of the bed”.
Ad of the Week with Oresti Patricios – A Wallet for all Reasons
by Oresti Patricios (@orestaki) For the middle-to-upper classes, who have several accounts, true convenience would be having everything in one place: on their smartphones. The latest ad from MTN, announcing the ‘MTN Wallet’ seems to be aimed at this segment.
Ad of the Week with Oresti Patricios – Golden Plunger Makes a Splash
Once again, humour rises to the top of the pile for my nomination for ‘Ad of the Week’. Yellow Pages and agency 360eight have launched a new campaign with a splash, and here’s hoping for more in the same vein.
Ad of the Week with Oresti Patricios – Mnandi-licious
A no-nonsense fast food product that caters to the Everyman, the King Pie brand could retain its crown with a new ad that is fun, watchable and plays strongly to local culture. In terms of advertising, King Pie has been absent from television screens for quite a while.
A part of the South African fast food landscape since the dawn of democracy (which makes the brand 20 years old), King Pie’s ads haven’t always been this great. Previous attempts included a few “candid camera” style scenarios that didn’t quite hit the mark. But I think that this television ad is right on the money: it’s funny, it’s relevant, and it has a clever twist.