by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.
Category archives: Watch
Smart Africa TV: Steven Markovitz on a new African cinema
by Russell Southwood (@BalancingActAfr) Steven Markovitz of Big World Cinema on the box office success of Viva Riva and building African audiences; a new type of African cinema that’s not homework or medicine; the latest sci-fi project of Wanuri Kahui; and his documentary Rollaball about skate soccer in Ghana
South Africa’s top 10 trending videos on YouTube in 2013
South Africa’s top 10 trending videos on YouTube in 2013
#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 2)
by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say).
Smart Africa TV: Eryca Freemantle on beauty brands in Nigeria
by Russell Southwood (@BalancingActAfr) Eryca Freemantle talks about how the international makeup brands are investing in Africa.
Smart Africa TV: Every1Mobile CEO on SmartSex and mobile community
by Russell Southwood (@BalancingActAfr) Algy Williams, CEO a Every1Mobile talks about its most used social community, SmartSex, which covers sexual health and relationships; the other nine communities it runs which cover — among other things — soccer, education, jobs, entertainment and creative writing; the mobile platforms these communities are available on; and the balance of originated and user-generated content.
MagLove: Chef Luke Dale-Roberts makes some waves
by MediaSlut (@mediaslut) The best international and local magazine covers this week: Dear., Oxford American, ELLE Singapore (Special Collector’s Edition: The Birthday Issue), The Look Book, ELLE LUXE Italy, Eat Out and DESTINY
Smart Africa TV: Afrinolly’s big MTN deal
by Russell Southwood (@BalancingActAfr) Chike Maduegbuna of Afrinolly talks to us about his latest deal with MTN to put the Afrinolly platform out in all its territories; its strategy to widen its distribution; and the short film competition it is running.
MagLove: How to make a magazine in 24 hours
by MediaSlut (@mediaslut) The best international and local magazine covers this week: Fricote, New York, Stylist (The 24-Hour Challenge special edition), Time Out London, My Tyd (Rapport) and SARIE.
Ad of the Week: Where’s my name? #ShareACokeZA
by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.