by Russell Southwood (@BalancingActAfr) In this interview, Eryca Freemantle (ErycaFreemantle.com) talks about:
- how the international makeup brands are investing in Africa;
- why women of colour spend more on beauty products than their white counterparts;
- the kinds of beauty products the international brands have for women of colour;
- local beauty brands in Nigeria; and
- the massive interest from Nigeria in a competition for hairdressers and makeup artists.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.